Privacy Policy

Last Updated: January 15, 2026

McCarthy River Tours (“we,” “our,” or “us”) respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy explains what information we collect, how we use it, and the choices you have regarding your information when you visit our website or contact us.

Information We Collect

We collect personal information only when you voluntarily provide it to us. This may include:

  • Name
  • Email address
  • Phone number
  • Mailing address (when applicable)
  • Payment information (processed securely through third-party payment processors)
  • Information you submit through contact forms, trip inquiries, or booking-related communications
  • Trip preferences, dietary restrictions, emergency contact information, and other details relevant to your reservation

If you apply for a job or submit an inquiry related to employment, we may also collect resumes, references, or other materials you choose to provide.

Automatically Collected Information

When you visit our website, we may automatically collect certain technical information, including:

  • IP address
  • Browser type and version
  • Device information
  • Pages visited and time spent on pages
  • Referring website or source
  • General location information (city/region level based on IP address)

This information is collected through cookies, log files, and similar technologies to help us understand how visitors use our site and improve user experience.

How We Use Your Information

We use the information you provide to:

  • Respond to inquiries and trip planning requests
  • Provide customer support and trip-related communication
  • Process reservations and coordinate guided trips
  • Send confirmation emails, trip itineraries, and pre-trip information
  • Communicate important updates regarding your reservation (weather changes, logistics updates, etc.)
  • Process payments securely through our payment processors
  • Send follow-up communications after your trip (feedback requests, thank you messages)
  • Share newsletters, promotions, or announcements (only if you opt in)
  • Improve our website, services, and customer experience
  • Comply with legal obligations and respond to legal requests

We do not sell, rent, or trade your personal information to third parties for their marketing purposes.

Marketing Communications

If you submit a form on our website or contact us regarding trip information, you may receive emails, phone calls, or text messages related to your inquiry, reservation, or relevant trip information. These communications are considered transactional and are necessary to provide the services you’ve requested.

Optional Marketing Communications

If you opt in to receive marketing communications, these may include:

  • Email newsletters featuring trip highlights, availability updates, and Alaska travel information
  • Trip announcements or seasonal promotions
  • Occasional service-related updates or company news

How to Opt Out

You can opt out of marketing communications at any time:

  • Email: Use the “unsubscribe” link in any marketing email
  • SMS: Reply “STOP” to any marketing text message
  • Phone: Contact us directly at (888) 609-7238 and request removal from marketing lists
  • Email request: Send your opt-out request to raftthewrangells@gmail.com

Important: Even if you opt out of marketing messages, we will still send transactional or trip-related communications when necessary to coordinate your reservation or provide important updates related to trips you’ve booked.

Cookies & Analytics

Cookies & Analytics

Our website uses cookies and similar technologies to understand how visitors use the site, track website performance, and improve functionality.

What Are Cookies?

Cookies are small text files placed on your device when you visit our website. They help us provide you with a better experience by remembering your preferences and understanding how you use our site.

How We Use Cookies

McCarthy River Tours uses cookies and similar technologies for the following purposes:

Essential Functionality

  • Flybook: Powers our booking system and reservation functionality. This is essential for the website to operate properly and cannot be disabled, as it enables trip bookings and inquiry submissions.

Analytics and Performance

  • Google Analytics 4 (GA4): Tracks website visits, page views, and user behavior to help us understand how visitors use our site and identify areas for improvement.
  • Microsoft Clarity: Records user sessions and generates heatmaps to visualize how visitors interact with our website, helping us optimize design and functionality.
  • Google Tag Manager: Manages and deploys analytics and marketing tags without modifying site code directly.

Marketing and Advertising

  • Google Tag Manager: Enables conversion tracking and remarketing capabilities to measure marketing effectiveness and show relevant ads.
  • Facebook Pixel: Tracks conversions, builds custom audiences, and measures the effectiveness of Facebook and Instagram advertising campaigns.
  • GoHighLevel: Powers our customer relationship management (CRM) system, enabling personalized communication and tracking customer interactions.

Functionality

  • GoHighLevel: Enables chat features, automated communications, and customer support tools.

Your Cookie Choices

You can control and manage cookies in several ways:

Browser Settings: Most web browsers allow you to control cookies through their settings. You can set your browser to refuse cookies or delete certain cookies. Note that disabling cookies may affect website functionality.

Cookie Preferences: Use our cookie settings panel to enable or disable specific cookie categories at any time.

Opt-Out Tools: You can opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on.

Third-Party Cookies

Some cookies on our website are placed by third-party services. We do not control how these third parties use cookies. For more information, please review their privacy policies:

Contact Us

If you have questions about our use of cookies, please contact us:

  • Email: raftthewrangells@gmail.com

Phone: (888)609-RAFT(7238)

Types of Cookies We Use

Essential Cookies: Required for basic website functionality, including security features and session management.

Analytics Cookies: Help us understand how visitors interact with our website, which pages are most useful, and how we can improve user experience.

Marketing Cookies: Used to deliver relevant advertisements and track the effectiveness of marketing campaigns.

Third-Party Analytics and Advertising Tools

These tools may include:

  • Google Analytics (website traffic and behavior analysis)
  • Google Ads (advertising and conversion tracking)
  • Meta/Facebook Pixel (social media advertising and remarketing)
  • Other website performance and optimization tools

Information collected through these tools is typically aggregated and does not personally identify individual visitors. However, some tools may track your browsing behavior across websites for advertising purposes.

Managing Cookies

You can manage or disable cookies through your browser settings. Note that disabling certain cookies may affect website functionality. Most browsers allow you to:

  • View what cookies are stored and delete them individually
  • Block third-party cookies
  • Block all cookies from specific websites
  • Delete all cookies when you close your browser

For more information about managing cookies, visit your browser’s help section or www.aboutcookies.org.

Third-Party Services

We use trusted third-party service providers to help operate our website, process payments, manage communications, or analyze site usage. These providers only access personal information necessary to perform their services and are contractually required to protect your data and use it only for specified purposes.

Third-party services may include:

  • Payment processors (for secure credit card processing)
  • Email marketing platforms (for newsletters and communications)
  • Booking and reservation systems
  • Website hosting providers
  • Analytics and performance monitoring tools
  • Customer relationship management (CRM) systems

We do not share personal information with third-party marketers or allow third parties to use your data for their own purposes.

Links to Third-Party Websites

Our website may contain links to external websites operated by third parties (such as lodging partners, transportation providers, or tourism information sites). We are not responsible for the privacy practices or content of these external sites. We encourage you to review the privacy policies of any third-party websites you visit.

Data Security

We take reasonable administrative, technical, and physical security measures to protect your personal information from unauthorized access, disclosure, alteration, or destruction. These measures include:

  • Secure data transmission using SSL/TLS encryption
  • Secure storage systems with access controls
  • Regular security assessments and updates
  • Limited employee access to personal information on a need-to-know basis
  • Secure payment processing through PCI-compliant third-party processors

While we implement industry-standard security practices, no method of transmission over the internet or electronic storage is 100% secure. We cannot guarantee absolute security but are committed to protecting your information using appropriate safeguards.

Data Retention

We retain your personal information only as long as necessary to fulfill the purposes outlined in this Privacy Policy, comply with legal obligations, resolve disputes, and enforce our agreements.

  • Reservation information: Retained for operational, legal, and tax purposes (typically 7 years)
  • Marketing communications data: Retained until you opt out or we determine the information is no longer needed
  • Website analytics data: Typically retained in aggregated form for analysis and improvement purposes
  • Employment applications: Retained for a reasonable period to consider candidates for open positions

You may request deletion of your personal information by contacting us. We will comply with deletion requests except where retention is required for legal, regulatory, or legitimate business purposes.

Your Rights & Access to Information

Depending on your location, you may have certain rights regarding your personal information, including:

  • Access: Request a copy of the personal information we hold about you
  • Correction: Request correction of inaccurate or incomplete information
  • Deletion: Request deletion of your personal information (subject to legal retention requirements)
  • Restriction: Request limitation of how we process your information
  • Objection: Object to certain types of processing
  • Data portability: Request transfer of your information to another service provider (where technically feasible)

To exercise these rights, contact us at raftthewrangells@gmail.com or (907) 302-0688. We will respond to reasonable requests in accordance with applicable laws, typically within 30 days.

California Privacy Rights

California residents have additional rights under the California Consumer Privacy Act (CCPA), including the right to know what personal information is collected, the right to request deletion, and the right to opt out of the sale of personal information (which we do not engage in). For more information or to exercise your California privacy rights, contact us using the information provided below.

Children’s Privacy

Our website and services are intended for adults. We do not knowingly collect personal information from children under the age of 18 without verifiable parental or guardian consent. If we become aware that we have collected personal information from a child under 18 without proper consent, we will take steps to delete that information promptly.

If you believe we have inadvertently collected information from a child, please contact us immediately at raftthewrangells@gmail.com.

International Data Transfers

McCarthy River Tours is based in Alaska, United States. If you are accessing our website from outside the United States, please be aware that your information may be transferred to, stored, and processed in the United States where our servers and service providers are located.

By using our website and services, you consent to the transfer of your information to the United States and other countries where data protection laws may differ from those in your country of residence.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. Any changes will be posted on this page with an updated “Last Updated” date at the top.

We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information. Continued use of our website or services after changes are posted constitutes acceptance of the revised policy.

For significant changes that materially affect your rights, we may provide additional notice through email or prominent website notification.

Contact Information

If you have questions, concerns, or requests regarding this Privacy Policy or how we handle your personal information, please contact us:

McCarthy River Tours

Phone: (888) 609-RAFT (7238)
Email: raftthewrangells@gmail.com
Mailing Address: PO Box 93044, Anchorage, AK 99509

We are committed to working with you to resolve any privacy concerns in a timely and respectful manner.

Your privacy matters to us. We handle your information with the same care and professionalism we bring to guiding trips in Wrangell-St. Elias National Park.